D'banj launches 'CREAM' talent hunt reality show for Nigerian youths

Koko master D'banj has launched a new talent hunt reality show named "CREAM" targeting Nigerian youths who dream of making a name for themselves in Nigerian entertainment industry.

With the tag line, “Dreams come true”, The C.R.E.A.M lottery platform, which is supported by the Bank of Industry, MTN and D’kings Men Media Ltd, stands for ‘Creative, Reality, Entertainment, Arts, Music’.

The announcement was made on Thursday, September 1st 2016 at an exclusive media reveal with key media executives and top bosses in the telecommunications industry in attendance had the entertainer express his enthusiasm over the project.

The platform will provide creative minds the opportunity to fulfill their dreams of showcasing their talent to the world.

Lucky winners of the lottery will win exciting opportunities including recording a song, shooting a state of the art music video, a collaboration with any artiste of their choice (music or video collaboration), talent showcase, talent branding, promotion and marketing, among many others.

“It is an all encompassing arts platform to help grow the creative ingenuity of the youths in the country. It should be the key in developing any nation and you cannot allow youths to waste their talent in scheme of things.

“Without creativity, we cannot grow to the level we want in this country and we have to provide a platform for youths to do so. That is why I want to reward young creative minds in the Nigerian entertainment industry, for their intellectual property to pay them,” he told the News Agency of Nigeria.

“We have created this platform to reward tons of creative minds out there who don’t have the right platforms to showcase their talent to the world. Nigeria is filled with so much art and creativity and what better way to promote this great heritage than to give these young minds the right platform. I am happy to bring to my loyal fans and lovers of good music this exciting platform that the world can benefit from,” D'banj stated.

The competition, which is open to MTN subscribers only will run once every month and winners will emerge from three categories including Music, Video, and Collaboration. Winners will be selected from the draws every first working day of the every month and will run for a period of one year.

Interested participants must take part in the daily draws for a month to qualify for the next month and can also be a part of multiple categories to increase their chances of winning.

The C.R.E.A.M Lottery service is available to all new and existing MTN prepaid customers only. Winners will also be announced on the C.R.E.A.M website.